Why you need a tailored jacket by Alex Rose

The controversy over fast fashion is fast building, though not nearly as quickly as we need it too. According to the BBC, the UK is responsible for disposing a million tonnes worth of clothes - unwanted but still wearable - every year, 20% of which ends up as landfill.

More and more people are exploring alternative methods of shopping to both encourage more mindful purchasing and reap the financial benefits of not wasting money on items that jump from your wardrobe to landfill as quickly as they go out of style.

Alex Rose is a British heritage clothing brand which not only produces made to measure suit jackets, but whose philosophy embodies exactly what it means to shop smarter, not harder.

Harold Rose, master tailor at Alex Rose, acknowledges the importance of expressing individuality through clothing: “Every body is unique. We've all got individual fingerprints. Therefore, made to measure clothing allows you to express your own individuality, your own brand, your own taste”.

Alex Rose provides you with the choice of over 100 quintessential British cloths, farmed from the traditional mills of West Yorkshire, as well as offering many bespoke options such as altering the jacket back, the pockets, the buttons, even a complete personalisation of your jacket lining.

Innovative and forward thinking, Alex Rose is a trailblazer brand, being the first of its kind to offer an online tailoring experience. Decades of experience allows our master tailor to offer a personal online consultation, fitting your mind before your body.

You will discuss your existing clothes to evaluate your likes and dislikes, talk about fabrics and colour preferences as well as how you intend to wear your new tailored jacket, and also decide on the smaller, more personal details, such as the jacket lining and buttons.

Through the trained eye of our master tailor, they will then be able to analyse your measurements, assess your body figuration and evaluate your posture to establish the best possible way to tailor your jacket, all of which can be achieved online without compromising on the quality of any garment.

In the words of our master tailor: “Other tailors may work down to what price, whereas I work up to a quality. If it doesn’t fit my taste or my criteria - if it's not good enough for me to wear - it can’t be good enough for my customer to wear”.

As a former garment manufacturer, Harold truly understands what it means to be a master tailor. He understands garment construction, how it goes together and what's inside the garments, even down to the sewing thread that's actually used in the construction of the garment.

In a world where individual style is harder to come by, you can be assured that the one-on-one personal experience Alex Rose can offer through our made to measure services will leave you exactly with what you envisioned and a quality garment which will stand the test of time, as well as putting us back in touch with the the way clothes are made, and encouraging us to appreciate the value they hold.